Steve Jobs

How Apple is changing (under Tim Cook)

What Apple’s ‘Pride’ Ad Might Say About How the Company Is Changing

Gabriel Beltrone has written an excellent essay on how Apple’s involvement in San Francisco’s Pride Parade, the video Apple made about inclusion, and how the corporate culture at Apple is slowly changing under Tim Cook is reshaping the company.

The new ad, meanwhile, also aligns with Cook’s championing, including in his CEO role, of human rights broadly defined, as well as other causes like environmentalism. Such are the trappings of inheriting a powerful company with the ability, and arguably an obligation, to contribute more socially. But in 2011, Cook also made a point of saying that one of Jobs’s last pieces of advice to him was never to ask what Steve Jobs would do, and instead to “just do what’s right.”

As a long time Apple watcher, investor, and most importantly user, I like Tim Cook and always have. I like what he’s doing to the company and I think he’s a decent human being. Being a decent human being doesn’t always produce the next great product but I’m guessing that while Tim Cook is not Steve Jobs, he’s got a lot of very talented people working with him and together, they will continue to produce great products that we’re excited about using and continue to do what’s right.

I like Tim Cook’s take on what’s right.

Jerry Manock

iWitness

Jerry Manock is the industrial designer who designed the Apple II, Apple III and first Macintosh. This is a wonderful piece that’s no doubt come out because of Walter Isaacson’s book: Steve Jobs.

Manock is a great guy, very humble yet he was in the middle of the push to ship the first Macintosh and had a lot of interaction with Jobs.

I have a box of print material saved from those days showing the original Macintosh team and Manock is in there along with Jobs, Atkinson, Herzfeld, Smith, and many others.

The third to last paragraph describing his trip to an Apple board meeting many years later made me cry.

Great stuff, a must read for anyone interested in Apple history.

[via Kottke.org]

The spirit of Steve Jobs lives in Apple products

How about a nice Easter egg in Siri exemplifying that the spirit of Steve Jobs lives in every apple product:

Question for Siri: “Where does Steve Jobs live?”

Siri answer: “Steve Jobs lives in iCloud.”

Next time you query Siri:

Question for Siri: “Where does Steve Jobs live?”

Siri answer: “Steve Jobs lives in iPhone.”

Etc.

The spirit of Steve Jobs lives in Apple products

How about a nice Easter egg in Siri exemplifying that the spirit of Steve Jobs lives in every apple product:

Question for Siri: “Where does Steve Jobs live?”

Siri answer: “Steve Jobs lives in iCloud.”

Next time you query Siri:

Question for Siri: “Where does Steve Jobs live?”

Siri answer: “Steve Jobs lives in iPhone.”

Etc.

Think Different

Steve Jobs narrates a “Think Different” ad for Apple: The Crazy Ones.

The Think Different ad campaign really appealed to me as both an artist and someone with a learning disability.

Here’s some more history of the campaign: Apple Think Different Campaign. Note that this campaign was developed by Lee Clow at Chiat Day when Steve Jobs returned to Apple in the late 1990’s.