SIM card

Ubiquitous Facebook

Facebook’s plan to find its next billion users: convince them the internet and Facebook are the same

This is the story of Facebook’s rapidly unfolding plan to take over the world, or at least the world wide web. It’s a tale that’s been hiding in plain sight for years, and it begins with an explanation of how Facebook has reached almost a billion users. It continues with a roadmap for how the seeds of Facebook’s future growth – to two billion and beyond – have already been planted. In both cases, what matters is emerging markets in Asia, Africa, and Latin America: the striving, proto-middle class “next billion” whose first impression of the internet is often that it seems to consist entirely of a site called Facebook.

I’ve always thought Facebook would come out with a device (phone or communicator) that only ran Facebook but in fact, Facebook for SIM, Facebook Zero and various Facebook apps are better and more generic gateways to the Facebook community. Had AOL done this type of thing in the old days they might have lived a bit longer.

Through a series of canny partnerships, acquisitions, and roll-outs, Facebook has made its service usable for anyone, whether they’re using the latest iPhone or a five year old gray-market Nokia with a black and white screen. In many cases, users don’t even have to have a data plan.

And the key to Facebook’s strategy is that no matter where users start on the ladder of mobile technology, from the most basic device to the newest smartphone, Facebook becomes better and more fun to use as they upgrade. And this is also why carriers are so eager to partner with Facebook, because the next billion to come onto the internet will do it through a mobile device, on which every megabyte that they use in connecting with their friends can be measured and billed.

This piece is worth reading carefully and while I’m no fan of Facebook, this is a brilliant idea.

[via The Verge]