photograph

The Story Behind That IKEA Photo of Amsterdam

VILSHULT is an IKEA ready-to-hang photo of Amsterdam that has been sold over 427,000 times. After many of my friends asked me why I bought such a “mediocre” photo for my living room, I decided to find out how this photo was made and how it ended up on IKEA’s shelves and in almost half a million households. What I learned was fascinating.

I made the 14-minute documentary short film above about my quest to learn the story behind this popular IKEA photo of my hometown.

More of the backstory at Petapixel: The Story Behind That IKEA Photo of Amsterdam.

Great story, very well done.