I’ve seen many images of the Fitz Roy Group of mountains but never from this vantage point.
Here’s an excellent testimonial by Rain Noe over at Core77: The Sweater Stone, Patagonia, Product Longevity, and How to Keep Customers for Life.
I’ve liked this company ever since it started. It’s founder, Yvon Chouinard is both a historic figure in Yosemite climbing and world mountaineering, and a brilliant designer of outdoor gear. Years ago he spun off the hardware piece of Great Pacific Iron Works into Black Diamond and kept Patagonia, the clothing company.
He’s famous for closing down the office if the surf is particularly good in Ventura, California so he can “let my people go surfing.”
What I’ve noticed over many years of buying and using outdoor gear is that Patagonia comes up with innovative design ideas and other companies (North Face, LL Bean, REI, etc.) copy them. As a person who makes things, I try to make it a point to reward originators of ideas with my business, when I can.
Launching the “worn wear” campaign and attempting to make it “cool” to wear older, beat up stuff is another brilliant piece of design and marketing that’s as much about philosophy as it is about rewarding long term customers.
Flickr member Zolashine did a backpacking trip in Patagonia in Torres del Paine National Park. This is one of the more famous views and he really nailed it. Taken with a Sony A7S. Spectacular.
This is a very nice “advertorial” produced by Patagonia. A nice collection of stories and cinematography documenting old clothing and the stories each piece has to tell.
I must say, I have a number of very old Patagonia pieces and they’re still going strong.
This is a great piece on the history of the clothing company Patagonia and a mini-biography of its founder Yvon Chouinard.
I happen to have a few original Chouinard pitons I bought from him in the Camp 4 parking lot in Yosemite Valley in the 1970’s. I’ve followed his climbing and mountaineering career as well as his business career and I must say, he’s done well with alms everything he’s touched.
[via Dale Allyn]