Nike

Tinker Hatfield on design and creativity

“Pole vaulter turned architect turned shoe designer, Tinker Hatfield first made a name for himself working alongside Michael Jordan on the legendary Air Jordan sneaker line. In an in depth conversation, Tinker reflects back on everything from designing the Nike Air MAG’s for Back to the Future II to how he uses motorcycling and music as part of his creative process.”

Tinker Hatfield is Nike’s VP of Design and quite an interesting person. I love that four door VW bus pickup, very rare and fully restored. Looks like he has an Airstream as well.

Note the iPad and his comment on using it as a design tool.

[via Uncrate]

Nike shoes with springs

Shoes

In the spirit of Sol Lewitt and other artists/photographers who have done it, when I saw these shoes I decided I’d start a series on shoes.

I remember these Nikes when they came out and thought they were stupid looking but now, compared to the direction Nike has gone they look rather conservative.

The woman wearing them was uneasy about letting me photograph her feet but as she thought about it longer (20 seconds) she felt more at ease knowing a positive ID might not be made from this view.

This shot was taken just before we left the Getty so it’s my only shoe shot from that setting (and that would have been a great show shot setting) but it’s a nice first shot for this ongoing series. Stay tuned.