I was traveling the day of the Apple keynote presentation at their annual World Wide Developer’s Conference so I didn’t see the announcements live but the next day I watched the event as you can here:
Apple Special Event, June 11, 2012
If you’re an Apple user (Mac, iPhone, or iPad) and are interested in what’s coming in the year ahead you might enjoy the presentation.
Unlike others who seem to have been let down by the presentation, I loved it and it gave me a clear picture of Apple’s direction in the near and probably the mid term, maybe even the long term.
Mac OS X.8 (Mountain Lion) and iOS 6 both look like wonderful upgrades but the bottom line is this: Apple’s various devices are becoming simpler, more streamlined, and most importantly, better integrated with each other and with various social and informational services outside of Apple’s domain.
iCloud is better integrated into more Apple applications and it looks like there will be built in functionality that will compete with Simplenote, Dropbox, and Instapaper, to name a few.
Dictation, which was initially only on the iPhone is now on the iPad (3) and is coming to the Macintosh. No doubt Siri is coming to the iPad and at some point to the Macintosh as well. Think about this: it wasn’t long ago that speech to text and/or speech commands and text to speech were novelties and didn’t work all that well. Now they’re both reliable, understandable and work on small, handheld devices. This is revolutionary. Apple is betting heavy that speech will be a big part of using all of its devices going forward.
Apple’s computers are starting to move in a bigger way toward flash storage (SSDs): the new MacBook Pro model is a solid state device with no hard disk. While I’m not in the market for a new computer at the moment, I’d buy this machine in a heartbeat if I were. Solid state storage is the future of computing and no doubt more of Apple’s computers will move to it as it becomes more affordable.
Neither AppleTV nor Apple’s plans for a television were mentioned during the presentation. No doubt the next step is to tie AppleTV into this mix in a bigger way and my guess is that it will happen incrementally as it has been for a few years now. Here’s an idea for a next step: Add Game Center to AppleTV. I don’t play games on computers or iOS devices but if I did I’d be using Game Center and it seems to me it’s just a matter of time before Game Center is on AppleTV, another iOS device that will no doubt run at least some iOS apps in the future. When that happens AppleTV will essentially be an “iOS Mini” driving an HD TV and computing will have truly entered the living room.
While Wall Street and the pundits may be disappointed that this particular keynote didn’t announce much that wasn’t already known, I found it exciting to see the way the new operating system for the iPhone and iPad and the new operating system for the Macintosh work so well, individually and together.
Simpler is better and Apple is definitely moving in that direction.