The social internet seems to have tipped into one, large popularity contest and the tools each platform uses to allow users to “like” and/or “recommend” content they like have become too important. It’s certainly understandable that platforms like Facebook, flickr and twitter and others want more users, more posts, more interaction, more action, but is enabling competition for popularly the only way to do this?
This reminds me of a post I wrote in 2007 on flickr explore, flickr’s system of promoting popular photographs. It must be a well known idea among social platform builders that to attract more users, more content, more interaction, the platform should include tools for faving, liking, commenting, and more and a black box to compute which posts, images, comments are the most popular. This, at least as it is now implemented, seems to be both an attractor and a curse.
[via Jon Moss]