Jaymukh Gopinath

Jaymukh Gopinath and his village food factory

I recently read a great, short New Yorker piece by Priya Krishna: The Indian Filmmaker Who Made His Dad’s Village Cooking a YouTube Sensation.

Arumugam Gopinath decided to make videos of his father Jaymukh cooking huge meals in Tamil Nadu, rural southern India. For me this has much the same appeal as the Primitive Technology series: it’s about process but also documents a different culture.

I’ve only just begun to explore Arumugam’s YouTube channel: Village food factory. Here are a few videos I found fascinating and wonderful:

King of Chicken Legs

2500 eggs and 10 KG Chicken cooking in single pot

These videos and many others have been viewed millions of times on YouTube, mostly from people outside of India and have earned the family more than seven million rupees (close to $100,000) in advertising revenue.

Brilliant.