HomePod

Welcome Home(Pod)

This video has been making the rounds and I’ve watched it numerous times; it’s brilliant. Director Spike Jonze put together a great music-video ad for Apple’s HomePod (speaker) featuring FKA Twigs (an English music star and dancer).

She’s an excellent dancer with serious modern dance training and the choreography is brilliant. Notice how she moves walls (and other things) the way we pinch, spread our fingers, and swipe to move windows and objects on our hand-held devices (iPhones, iPads, etc. this is an Apple video).

I posted about another fantastic music-video commercial Jonze did for Kenzo World (perfume) in 2016 here.

Here’s that video saving you a click (grin).

Jonze is amazingly good. His movies include Being John Malkovich, Adaptation, Her, and many others. When you think about his work, it’s all high quality but definitely outside the box.