Greece

iPhone 7 Plus portrait mode advertisement

Apple’s new ad for the iPhone 7 Plus’s portrait mode. It’s a terrific ad, very well done: catching the girl’s various expressions, the variety of people, and the music.

It’s quite amazing what folks are doing with smartphones of all kinds these days, and this feature (multiple lenses, shallow depth of field in reality or as an effect) looks like it’s pushing things even further. I have an iPhone 6s but still prefer my cameras to shooting with it for “serious” work but it’s mostly because I find the controls easier to deal with, less about image quality which is saying something.