epiphanies

Marco Arment on the Instapaper business model and more

Marco Arment on Planet Money

This is a great interview. The Planet Money guys are brilliant and Marco gets right in sync with their style.

Marco made and sells one of my all time favorite utilities: Instapaper. In a nutshell, if I start reading an article on my computer and want to finish it or read it on my iPad, I hit a button on my browser “read later” and the article is sent up to Instapaper, a cloud-based service that acts as my breadcrumbs in the clouds. Later, when I’m using my iPad (still connected to wifi) I click the Instapaper app and update its cache of saved stuff. The article appears and I can read it there.

What many don’t realize is that Instapaper caches the articles on the iPad and/or iPhone and so, I can read them there when I’m not connected, like when I’m on a plane. So, before my regular trips to LA I routinely load up my Instapaper account with things I want to read on the plane, then update the iPad’s Instapaper cache memory and I’m set.

Instapaper has many iBook-like reading tools including typographic control and more.

I’m hoping to use Instapaper to help my mother read The New Yorker as its app is totally worthless for anyone who can’t read small type.