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Welcome Home(Pod)

This video has been making the rounds and I’ve watched it numerous times; it’s brilliant. Director Spike Jonze put together a great music-video ad for Apple’s HomePod (speaker) featuring FKA Twigs (an English music star and dancer).

She’s an excellent dancer with serious modern dance training and the choreography is brilliant. Notice how she moves walls (and other things) the way we pinch, spread our fingers, and swipe to move windows and objects on our hand-held devices (iPhones, iPads, etc. this is an Apple video).

I posted about another fantastic music-video commercial Jonze did for Kenzo World (perfume) in 2016 here.

Here’s that video saving you a click (grin).

Jonze is amazingly good. His movies include Being John Malkovich, Adaptation, Her, and many others. When you think about his work, it’s all high quality but definitely outside the box.

Stroll

Apple’s full length ad for their new wireless earbuds: AirPods that work with all Apple devices (iPhone, iPad, Mac). Apple’s advertising is on a roll recently, some great stuff.

I wish these things (and all Apple stock earbuds) fit in my ears. Alas, they don’t. I’ve been using Bose noise cancelling headphones for many years and recently upgraded to the Bose QC 35 wireless model. Excellent product and works well for me (music, phone, movies). Still, I wish I could use the AirPods, they certainly are more portable.

iPhone 7 Plus portrait mode advertisement

Apple’s new ad for the iPhone 7 Plus’s portrait mode. It’s a terrific ad, very well done: catching the girl’s various expressions, the variety of people, and the music.

It’s quite amazing what folks are doing with smartphones of all kinds these days, and this feature (multiple lenses, shallow depth of field in reality or as an effect) looks like it’s pushing things even further. I have an iPhone 6s but still prefer my cameras to shooting with it for “serious” work but it’s mostly because I find the controls easier to deal with, less about image quality which is saying something.

Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads

Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads

Oh my god, these are incredible. If you don’t know the work of Christopher Guest then you’ll still appreciate the idea of “pet-obsessed nutjobs” but Guest’s improvisational, “documentary” style is a perfect fit for these ads.

If you were a fan of Christopher Guest’s classic movie Best in Show, PetSmart has the perfect campaign for you.

The brand, with agency GDS&M, hired the writer, actor and filmmaker to direct a set of commercials in his signature mockumentary style, under the tagline “Partners in Pethood.” The results are, unsurprisingly, great.

Best in Show remains one of Guest’s best movies of all time, hilarious and if you get the DVD, don’t forget to watch the extras and outtakes, they’re as good or better than the movie.

Proximity BBDO work for Carte Noire

Petit chou de café

Carte Noire is a French coffee company and they’ve commissioned some amazing video advertisements that show the making of a variety of high end deserts that go along with their coffee.

These ads are beautifully produced by Proximity BBDO. The photography is incredible, and the sound is too (they use a stretch sound a lot to support the visuals).

I’ve been following this work for a while (Rose) but wanted to do another post because it relates so closely to what makes great photography great (depth, context).

It would be fun to see a behind the scenes making-of video produced with the same style as these.

Zoom it out, turn it up. Enjoy. And don’t drool on your keyboard.

Tiramisu pistache de café

Millefeuille choco-framboise de café

Espumas de mangue au caviar de café