The app effect

I saw this video during the less than wonderful 2015 Apple Worldwide Developer Conference keynote presentation but unfortunately, it was lost in a mess of a presentation.

It’s a brilliant video, and it reminds me of the old Knowledge Navigator video Apple made in 1987 to explore what computing might look like in the future.

This app effect video isn’t a mockup, it’s real now and yes, it’s all about Apple devices and apps, but it’s also about all handheld devices that have the ability to add applications that haven’t been thought of yet.

Of course, we’ve had this relationship of hardware and software (applications) since the dawn of personal computing in the late 1970’s but hand-held devices change the equation in powerful ways.

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