H&M is watching you

H&M is watching you

Times Square, New York.

This image is more of a place marker, I know it’s not great but I want to return to this theme and one way is to post this rather than burying it in my Lightroom library.

A number of my contacts have done incredible street work standing in front of an interesting billboard or building facade and waiting for just the right moment as people walk in front of it.

This H&M billboard went all the way to the ground so it’s a perfect backdrop for these kinds of images and Times Square is loaded with people walking by; all you have to do is wait and shoot.

I’m just learning here; this is my first attempt at this and I think it will be fun to keep trying, hopefully learning to get ISO and shutter speeds higher at night and to simply wait more patiently.


  1. Well, you’re learning (as we all hopefully are), but you already have good capacities! I love this shot! And yeah, H&M is watching…. watching our wallets πŸ˜‰

    Kind regards,

    1. Thank you Tieme, your comment means a lot to me. I’m pretty intimidated to do street photography but maybe if I just concentrate on this type of shot it will be easier to get into. Thanks again.

      1. You’re welcome πŸ™‚ The only cure is just to do it a lot πŸ™‚ it is a bit intimidating, but the more you shoot on the streets, the more comfortable you get. Keep up the good work!

        Have a great day,

    1. Jonne: Thanks. The image is cropped so the billboard fills the frame and in doing I saw that losing the eyes was more powerful so I cut them off. It’s useful to play with Lightroom’s crop tool in different aspect ratios, even if you have no intention of cropping. It lets you see an image in a new way. If I ever get back to to this spot I’ll try to frame it this way in camera (maybe with Fuji X100T/35mm) and can then concentrate on getting the people in the position I want.

      1. Jonne: I’m generally scared to do that. I want to record as much resolution as I can and I think I’d pick up the Fuji if I wanted 35mm instead of 28. Even though I like to crop square, I prefer to do that in LR and have some control over where the square lands on the 3×2 rectangle.

        But, seeing those framings in the viewfinder, with various screen overlays is definitely useful and while I tend not to use them, I probably should more. I think those kinds of tools, including the level, take some getting used to to work into a process. I tend to like the LCD to be as clean and clear as possible so I can see the entire scene easily so I tend to use the DISP button to cycle through displays between shots to see how much battery I have left, and stuff like that but almost always cycling back to a clear display for shooting. However, the level is something I should probably use more because I have to straighten quite a few images in LR.

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