Apple is taking Maps in the wrong direction

Apple hopes ‘real-time’ maps will be a Google beater

It won’t.

Simply, Apple is trying to look good without being good. Watching Big Ben and the London Eye turn is a fun party trick but it won’t help you get around London. Click on a London Underground station and you get no information on which lines run through it.

Apple needs to put a lot more energy into deep and accurate metadata in cities rather than eye-candy like this. There are still no subway line listings on subway stops in New York City. That should have been part of Apple Maps from day 1.

Here is a screen shot of Apple Maps around Grand Central Station in New York. Note that Grand Central is listed but not the two MTA subway lines that run under it: The 4, 5, and 6 (green) lines and the Shuttle:

applemaps_subway

Here is what Apple Maps shows when you click on a subway stop (the only one shown):

applemaps_subway2

If you’re trying to figure out how to get around New York on the subway, Apple Maps is useless.

Here is what Google Maps shows around Grand Central Station when you click on a subway stop:

googlemaps_subway

New York is a major world city. One would think Apple would have this kind of information for the most popular form of transportation but in fact, they don’t. Nothing in London either.

I want Apple to stop putting so much energy into the way things look, a bit more energy into the way things work (or don’t).

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