Is Netflix about to drop DVDs (again)?

Let me preface this by saying I love Netflix: I love the process, I love the depth of their DVD library, I love their new streaming content, and coupled with AppleTV it’s a great service. When Netflix works right it’s one of the best services out there.

That said, in the past year they’ve been moving toward demoting their DVD service and it looks like they’re working on a way to drop it without causing as much of a stir as they did the last time they tried this (remember Qwikster?).

For a detailed history: Wikipedia: Netflix.

On their web site, the DVD queue is now a separate list and that part of their web site is at dvd.netflix.com.

When I called Netflix to report a problem getting DVDs in my queue I first got connected to someone from the streaming end, then I waited with muzak while they transferred me to the DVD end. This seems to point to the idea that they are less concerned with the DVD service than they have been in the past.

When I told Netflix about slow service they pointed to the US Post Office and it may be true that the Post Office is responsible for the slowness but its not responsible for the web site and the support phone tree. Something is going on.

One thing that’s happened in the past year is the US Post Office’s various services have changed, consolidated, and gotten worse. I love the Post Office and use it a lot but it doesn’t take heavy use to see that either they’re being starved by a Congress who won’t adequately fund them, and/or, they’re simply not a well run organization, or most probably, a bit of both.

In the old days (mid year last) the DVD disc turn around for Netflix was almost overnight for me. That has slid to a week or more.

Netflix says they’re working with the Post Office to resolve this but my guess is Reed Hastings (CEO) who tried to dump DVDs before and undid the change because of universal negative user feedback now has the cover to dump DVDs and I think he’s gearing up to do it.

This would be a shame because Netflix does not offer the depth in their streaming service that they do through DVDs. This is partly because the internet is feeling the strain of so much streaming, and partly because distribution agreements don’t allow streaming of all content.

If Netflix is going to offer a service, it ought to work correctly or they should fix it, and if they can’t fix it then drop it. This slowly cutting off the oxygen to the DVD service is a bad idea. Netflix has great content, but in my mind, the process is at least part of their product.

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