Yvon Chouinard is Patagonia

Patagonia’s Founder Is America’s Most Unlikely Business Guru

This is a great piece on the history of the clothing company Patagonia and a mini-biography of its founder Yvon Chouinard.

I happen to have a few original Chouinard pitons I bought from him in the Camp 4 parking lot in Yosemite Valley in the 1970’s. I’ve followed his climbing and mountaineering career as well as his business career and I must say, he’s done well with alms everything he’s touched.

[via Dale Allyn]

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