When collaboration kills creativity

The production values on this animated video aren’t great but the ideas are. It’s not as one sided as it seems (all brainstorming is bad, everyone should work alone) and if you watch it to the end it makes some excellent observations and suggestions.

The judgement of groups stifling creativity stands out to me and it’s a leap but the piece I wrote a while ago on Flickr Explore (a social media popularity contest of sorts) stifling creativity comes to mind.

Acceptance by a group, popularity, and even normalcy are all social traits that our (Western) culture is tilted toward. When we evaluate social phenomena like these we need to make sure we have enough altitude to see a bigger picture than we normally see. This video is an attempt to look at this stuff from altitude.

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