Apple after Jobs

Who Needs Him?

Farhad Manjoo has written an excellent piece on Apple after Steve Jobs. Well worth reading.

But Jobs’ achievement wasn’t just to transform Apple from a failing enterprise into a staggeringly successful one. More important was how he turned it around—by remaking it from top to bottom, installing a series of brilliant managers, unbeatable processes, and a few guiding business principles that are now permanently baked into its corporate culture.

Under Jobs and Tim Cook—the former chief operating officer, now the CEO—it has mastered the global production process in a way that no other company can match. Apple makes more devices, at lower cost, with fewer defects than any other firm in the world. And it does this year after year, on a schedule so strict we follow it with the seasons (iPhones in the summer, iPods in the fall, iPads on the spring). As a result, Apple can now beat most of its competitors on price and profit.

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